India Introduces New Rules to Label AI-Generated Content
(MENAFN) The Indian government has introduced draft amendments to its information technology rules, requiring artificial intelligence (AI) and social media firms to clearly label AI-generated content.
Echoing recent initiatives in the European Union and China, the proposed regulations aim to curb the misuse of AI technologies that could mislead users, spread misinformation, manipulate elections, or enable impersonation, the Electronics and Information Technology Ministry said on Wednesday.
“Recent incidents of deepfake audio, videos and synthetic media going viral on social platforms have demonstrated the potential of generative AI to create convincing falsehoods – depicting individuals in acts or statements they never made,” the ministry said in a statement. “Such content can be weaponized to spread misinformation, damage reputations, manipulate or influence elections, or commit financial fraud.”
The draft defines “synthetically generated content” as information produced or altered using computers or algorithms to appear authentic.
Following public consultations and parliamentary discussions, the ministry proposed amendments to the 2021 IT Rules, strengthening oversight of social media and online platforms with over five million users, especially those enabling AI-generated content.
The ministry said the rules will “ensure visible labeling, metadata traceability, and transparency for all public-facing AI-generated media,” and invited feedback from the public and industry by November 6.
Under the new framework, platforms must label AI-generated visuals across at least “10% of the surface area of a visual display” or the first 10% of an audio clip’s duration, placing heightened obligations on companies such as OpenAI, Meta, X, and Google.
A notable incident cited occurred in May, when Muhammad Yunus, chief adviser of the interim Bangladesh government, accused the Indian media of “spreading false and misleading propaganda” over an alleged dispute between his administration and the military.
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